Why travel advisors are essential in the U.S. travel market
The American Society of Travel Advisors (ASTA), the largest and most respected association for travel professionals in the United States, defines advisors as an essential part of the travel ecosystem:
“We champion the travel advisor community and the traveling public.” — ASTA Mission Statement
asta.org
ASTA’s Verified Travel Advisor (VTA) certification ensures that clients work only with qualified, ethical professionals — people who don’t just sell trips, but build relationships and safeguard your travel investment.
In fact, ASTA’s work has saved the travel advisor industry over $700 million in the past decade, underlining how deeply connected advisors are to the travel economy.
🌍 2. Trust and protection — USTOA
The United States Tour Operators Association (USTOA) represents the most reputable travel companies in the U.S. It reports that over 60% of all travel packages are sold through professional advisors rather than directly online:
“The strong relationship between our members and advisors has not wavered — it remains vital to the industry.” — USTOA Industry Report, 2024
ustoa.com
USTOA’s $1 Million Travelers Assistance Program protects consumers in case a member company ceases operations. Advisors who work with vetted USTOA partners — like we do — ensure travelers benefit from those protections and high ethical standards.
💡 3. The U.S. Travel Association — economic impact
According to the U.S. Travel Association, travel professionals play a vital role in connecting consumers to destinations and keeping the U.S. travel economy strong:
“Travel professionals play a vital role in sustaining the U.S. travel economy — connecting consumers to experiences and the businesses that power America’s tourism industry.”
ustravel.org
With the U.S. travel industry contributing more than $2.6 trillion annually, travel advisors remain key to ensuring quality, safety, and unforgettable experiences.
📰 4. Even Forbes agrees — expertise matters
Forbes Magazine perfectly summarized why travel advisors are more important than ever:
“They save time, reduce risks, and provide unmatched personal service that online booking engines can’t replicate.”
— Forbes, 2023
Read the full article ›
Advisors know how to navigate unpredictable situations — flight changes, cancellations, or emergency re-routes — long before a chatbot ever could. That means less stress, and more peace of mind for you.
💛 5. Why travelers choose Dreamscape Adventures by Lexi
As a proud member of the WorldVia Travel Network, we combine industry credibility with personal care.
When you travel with us, you get:
- Tailored itineraries, not templates.
- 24/7 assistance from your personal advisor.
- Verified suppliers and trusted partners worldwide.
- Exclusive access to upgrades, perks, and private experiences.
Your journey deserves attention, not automation.
That’s why travelers choose Dreamscape Adventures by Lexi — where expertise meets empathy, and every detail matters.
🌐 References
